- BRANDING is like giving a soul to Pinoquio, is the result of a symphony whenevery element of the universe is in the correct proportion andcombined in a specific ORDER.
- "THE JOB OF THE ARTIST IS ALWAYS TO DEEPEN THE MYSTERY".Francis Bacon
- It’s not about right and wrong, it is about the millions of options we take,to create a "solution" for a especific "mystery" you find along the way.The most important is the “IMPACT” in people’s minds and heartsand that is the most uncertain science of all.
- Branding means marking. In this matter every one wants to be reminded through the pass of time.We believe in the past, just like we love to design the future.But remember, the distinction between past,present and future is only an illusion.
- Some kinds of problems have different solutions, the simple balance betweenthem is the deep understanding of humans.
To create a solution for your business we have to know every single detail,because sometimes the big Idea is hidden behind the obvious.
- - CLARKE'S THREE LAWS -
- - When a distinguished but elderly scientist states that something is possible, he is almost certainly right.When he states that something is impossible, he is very probably wrong.- The only way of discovering the limits of the possible is to venture a little way past them into the impossible.- Any sufficiently advanced technology is indistinguishable from magic.
- T H E H A N D O F T H E P H I L O S O P H E R W H I C H I S E X T E N D E D T O T H O S E W H O E N T E R I N T O T H E M Y S T E R I E S .